Apple Computer Inc. was established on April 1st, 1976 and incorporated on January 3rd, 1977. Apple first started advertising its products in the late 1970s.
Here’s a amazing compilation of some of Apple’s most notable advertisements from the 70s until the 2002. It’s amazing how much the Apple product line and technology in general has evolved in such a relatively short period of time.
In the 80s ads were text-heavy and light on images, as were many computer and technology ads from that era. With the launch of the iMac in the late 90s, Apple ads became much more artistic and focused much more on showcasing the product and used very little text compared with earlier ads.
It’s also interesting to see how the ads changed as the hardware changed.